Cradle to Cradle – meaning from origin to origin – is a concept for a complete and consistent recycling economy created in the 1990s by German chemist Michael Braungart and American architect William McDonough. According to this concept, the human being, itself a creature and part of nature, should live and produce goods in such a way that no waste is created, but rather that everything is fed back into cycles of reuse.

It differentiates between biological nutrients as consumer goods (i.e. products made from degradable substances or with limited lifespans such as textiles made from natural fibres, cosmetic products and food) and ‘technical nutrients’. According to the Cradle to Cradle principle, the latter originate in consumer goods, which are products designed for longer-term use and whose components are high-quality materials such as plastics and metals that are designed to last. Our Seegrass products are included in this consumer goods category.